Applications of augmented reality penetrate into all spheres of human life. With the emergence of glasses of augmented reality, the introduction of this technology in VANET (Vehicular ad hoc network), etc. a number of interesting questions arise. For example, the amount of data that a user can perceive and understand the significance of the received content. The article develops a user perception model, which depends on the type of data, the amount of information and the significance of the data. The user is a queuing system object that receives various data from the surrounding objects. The data is ranked according to the priorities for which the transmission characteristics are determined. With the movement of the user, objects in his environment change. The user perception model defines the requirements for the service delivery model, which will allow the maximization of information that the user can perceive. © 2017, Springer International Publishing AG.