Мировые тенденции и перспективы развития инновационной экономики: материалы VIII научно-практической конференции молодых ученых. Москва, 16 мая 2019 г..
РУДН.
2019.
P. 84-88
4PS MARKETING THEORY ON THE EXAMPLES OF COCA-COLA SUCCESSFUL AND UNSUCCESSFULPR CAMPAIGNS
The purpose of this article is to consider successful and unsuccessful PR campaigns of The Coca-Cola Company using 4Ps marketing theory, in the process of considering the main topic of this article, we will see interesting practical examples. In conclusion, we can note the mistakes and strong points that The Coca Cola Company used in the process of promoting its products based on 4Ps marketing theory.
Authors
Conference proceedings
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
84-89
Status
Published
Year
2019
Organizations
- 1 Peoples' Friendship University of Russia
Keywords
PR campaign; marketing theory; promotion; internet marketing; brand; advertising; price; product; place; communications; marketing mix
Date of creation
20.02.2020
Date of change
20.02.2020
Share
Other records
Управление наукоемкими отраслями промышленности России : проблемы и перспективы.
Российский университет дружбы народов (РУДН).
2019.
P. 84-95