MARKETING MIX OR 4PS STRATEGY AS THE MAIN COMPONENT OF PROCTERAND GAMBLE SUCCESS

The aim of this article is to discover what marketing tools Procter & Gamble applied according to 4P strategy to run successful PR-campaigns.

Authors
Khoreva I.A. 1
Conference proceedings
Public Relations as a Brand Awareness Booster
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
70-76
Status
Published
Year
2019
Organizations
  • 1 Peoples' Friendship University of Russia
Keywords
market; PR-campaign; marketing mix; marketing strategy; 4Ps
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