European Research Studies Journal.
International Strategic Management Association.
Vol. 20.
2017.
P. 82-98
This study aims to investigate different visualization tools and their interaction in scientific-technical texts and generally in scientific communication. The topic of the investigation gets in line with trends in the development of modern linguistics in the context of a new scientific paradigm. The research paper focuses on the synthesis of verbal and non-verbal means of communication in technical texts, interaction of different codes, symbols, systems of symbols, signs and rules of their combinations in order to transmit large amounts of information in a fairly compact form. © 2017 The Authors.