E-commerce in BRICS: Similarities and differences

BRICS countries pay great attention to the development of e-commerce and plan to strengthen cooperation in this area. An increase of the e-commerce share in GDP can become an economic growth driver in the countries. The advantages of e-commerce are: increase in a volume and trade growth, increase in the number of cross-border payments, small and medium-sized enterprises entry into the new markets, increased level and efficiency of cooperation between countries, new jobs creation, etc. The aim of the article is to assess the development of e-commerce in BRICS. In order to identify opportunities for cooperation among BRICS countries, it is necessary to consider the current state, development dynamics and characteristics of e-commerce in each participating country. Copyright © 2019 Inderscience Enterprises Ltd.