The quality of educational services as a factor of increasing the competitiveness of the university

Currently, the market of educational services is marked by increased competition. This is due to the decrease in the number of potential entrants, and rapidly changing factors of external and internal environment, change the behavior of consumers of educational services, etc. All of this requires universities use of new tools to improve competitiveness on the market of educational services. The authors analyze the factors influencing the competitiveness of universities in the current market conditions. On materials of own research expectations of consumers of educational services of ore are shown. The model of the competitiveness of the University using the methods of marketing management as well as a method of assessing the competitiveness of the University.