Particularities of Doing Business in Russia in the Conditions of Sharing Economy

This article attempts to reveal the peculiarities of doing business in Russia in the conditions of sharing economy. As a research task, this article made an attempt to assess the attractiveness of Russian business environment, identified the most popular sectors for small and medium businesses, and identified the main problems hindering the development of the enterprise. As a key evidence that the Russian market is expected to do business in a sharing economy, an analysis of the development history and current status of the sharing companies in the Russian market is used. The article provides specific examples of specific enterprises and opinions of experts and managers of the company about the strategy of conducting and developing business in Russia in the conditions of sharing economy.