MARKETING RESEARCH IN ENSURING THE INTERNATIONAL COMPETITIVENESS OF COMPANIES

Marketing research is the basis of marketing, it includes an in-depth study of the external marketing environment of the market and consumer motivation. Marketing research allows you to link a marketing strategy with the factors of the marketing environment and the interests of interested groups. These marketing strategies will allow marketers to discover who they are marketing and what they want or need in a product with more advantages. Market leaders and market challengers each require different strategies to maintain or change the market position than market advocates or market niches. As markets grow and evolve, there is a constant threat of market changes that destroy loyalty to customers' brands. This means that companies often have to look for ways to distinguish products in order to create long-term customer value. However, competition between companies in the same industry is increasingly becoming a battle of global strategic moves.