Marketing innovation

The article delves into the significance of marketing innovation in today's competitive business landscape. It highlights various kinds of marketing innovation and forecasts for the solutions that companies can adopt to stay ahead of the curve, engage with their target audience effectively and ultimately drive growth and profitability.

Authors
Nesterova M.1
Language
English
Pages
304-307
Status
Published
Year
2024
Organizations
  • 1 State University of Management
Keywords
marketing; marketing innovation; artificial intelligence; AR-technology
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Филимонова М.В., Поповкина О.Е., Филимонов А.С., Сафиуллин К.Н., Боргуль О.В., Заборский И.Н., Петров В.А., Каприн А.Д., Шегай П.В., Иванов С.А.
Джанелидзевские чтения - 2024. 2024. P. 90-92