Мировое хозяйство в XXI в.: глобализация и регионализация : материалы VIII Международной студенческой научной конференции. Москва, 18 мая 2023 г. Часть II.
РУДН.
2023.
P. 313-316
APPLICATION OF BASIC TOOLS OF INTEGRATED MARKETING COMMUNICATIONS IN THE PROMOTION OF STREAMING SERVICES
The article is devoted to the basic tools of integrated marketing communications for promotion of streaming services, specializing in film industry productions. The authors give examples and analyze the experience of communication and marketing campaigns which take into account the specifics of IMC, the peculiarities of monetization of the services, the development of digital technologies and the needs of the target audience of online movie theaters. The tendencies in the promotion of domestic streaming services in modern conditions are identified.
Authors
Conference proceedings
Publisher
РУДН
Language
English
Pages
317-320
Status
Published
Year
2023
Organizations
- 1 RUDN University
Keywords
streaming; online movie theaters; film industry; integrated marketing communications; advertising; sales promotion; pr; cross-promotion
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Мировое хозяйство в XXI в.: глобализация и регионализация : материалы VIII Международной студенческой научной конференции. Москва, 18 мая 2023 г. Часть II.
РУДН.
2023.
P. 321-322