3D NAKED-EYE IN OUTDOOR ADVERTISING AS A NEW WAY TO PROMOTE BUSINESS

In modern realities, it is difficult to imagine life without advertising, which we meet at every step. No business can do without advertising its products or services, but most of them use primitive methods of promotion. With the development of digital technologies, many modern means of influencing the consciousness of the audience have appeared. The authors of the article consider an innovative way of advertising business: the introduction of 3-D Naked-Eye in outdoor advertising. The authors analyze the principle of operation of the technology, give its positive and negative sides and analyze the effectiveness of a three-dimensional method of business promotion using the example of existing advertising campaigns.