Research on Customer Service System Based on Short-Form Video Mode: Take TikTok as an example

This year, with the development of mobile information technology and the popularity of mobile smart devices, the live broadcasting industry has developed rapidly. With the attributes of fast transmission speed and strong social interaction, the network live broadcasting has rapidly acquired large-scale user groups. The major live broadcasting platforms have become the gathering and active places for users and businesses. Businesses can build live customer service systems with very low service costs. To solve the service problems of large-scale users nationwide from time to time, it has the advantages of timeliness, interaction and scale of service, which can not be achieved by traditional customer service system. © 2022 ACM.

Authors
Yuan Y. , Tian Y.
Publisher
Association for Computing Machinery
Language
English
Pages
60-67
Status
Published
Year
2022
Organizations
  • 1 Beijing Instant Account Digital Technology Co., Ltd., Beijing, China
  • 2 People's Friendship University of Russia, Russian Federation
Keywords
customer service system; network live broadcast; short video; TikTok
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