The article is devoted to the distinctive features of male and female speech which is used either offline or online. These features have been formed as a result of natural biological characteristics, stereotypes, and associative fields. The article raises the question of whether we should influence the language to neutralize the gender inequality in it in offline and online communications. Also, it outlines the concept of “gender gap” which is a kind of new “linguistic form” supported by feminist linguistics. The article includes a comparative analysis of the speech of politicians in offline and online sources and an associative experiment based on the “stimulus-response” model. The scientific novelty of the work lies in the analysis of modern examples carried out in 2021. The results of this research may be further used in the study of languages that are not gender-oriented. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.