Contemporary international relations are characterized by rapid dynamism and a tendency to further complicate the system of international relations of oil and gas companies, which are acquiring a multidimensional character in all areas—from the economy and finance to the security sector. The mutual dependence of international actors is constantly growing, which requires the search for new forms for their coordinated and coordinated interaction of oil and gas companies. Strategic partnerships are an important foreign policy tool, increasingly used by major countries and integration organizations to improve the effectiveness of oil and gas companies on the international stage. To succeed in foreign markets, oil and gas companies must develop a certain strategy that will allow them to enter a new international market and safely implement their activities in it. The strategy of entering the market of oil and gas companies with a certain product is the most popular strategy of international marketing. Depending on the chosen strategy of the oil and gas company, specific activities are developed. Oil and gas companies often focus on maximum effect without considering risk factors, on minimizing risk without expecting large profits, or on a combination of these approaches. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.