MARKETING CHALLENGES OF THE LEGAL AND CULTURAL ENVIRONMENT OF THE CANADIAN CANNABIS INDUSTRY

This article is relevant to anyone interested in the marketing of cannabis products in Canada. It provides insights into the challenges faced by cannabis companies in this market, as well as the strategies they are using to overcome these challenges. It also examine the marketing challenges facing the cannabis industry in Canada in the context of its legal and cultural environment. The article focuses on the specific challenges faced by cannabis companies in Canada, but the findings may also be relevant to cannabis companies in other countries. The article is based on a comprehensive analysis of the Canadian cannabis industry. The authors reviewed academic literature, government reports, and industry publications. They also conducted interviews with industry experts. Finding that the Canadian cannabis industry faces a number of marketing challenges. These challenges include: legal restrictions, cultural stigma and competition. The article also finds that the solution that cannabis companies are using is a number of strategies focused on: Targeted marketing, Digital marketing and Brand building, giving them results that are generating the largest sales growth in the industry worldwide.