Многополярный мир в зеркале современной молодёжной медиакоммуникации.
2023.
P. 223-228
In the early twentieth century, the advent of radio broadcasting had a significant impact on the development of media language. To attract audiences and ease of communication, radio programs began to use more colloquial and emotional styles. The oral tradition, characterized by vivid stories and an expressive lexical arsenal, became the foundation of radio broadcasting. Later, this trend would spread to other formats of information transmission.