THE HIDDEN CONNOTATION IN THE MODERN INTERCULTURAL MEDIA LANGUAGEIN CAMEROON

The different techniques used in media text to structure it to find practical solutions for their decryption and identify are the essential characteristics of all media genres. We will show an example of a media text in Cameroon and it will be devoted to modern manifestations of national information encoded in the media text. The forms of cultural specificities are analyzed, while the concept of cultural intertextuality is introduced and discussed as an important fact for the linguistic and cultural research of texts. The defined forms of cultural specificities are illustrated by some examples taken from media texts that may have practical and didactic implications. Focusing on a comparative analysis, the study of cultural connotations reflects the current problems and solutions for intercultural information policy and in particular for the emotional impact on the public in a multicultural and globalized world.