Transformation of the HR Management in Modern Organizations

In the framework of the modern management paradigm, human being is the key resource of the organization, however, with the beginning of the fourth industrial revolution in certain areas the human activity is being replaced by an artificial intelligence, which brings both threats and opportunities. On one hand, labor automatization is taking jobs away from the middle class but on the other, it provides opportunities for lucrative cooperation between humans and digital technologies in various professional spheres, including management. Due to this fact, organization's employment management is also changing - new job roles are being created and gaining popularity, new recruitment approaches are appearing, development and training methods are changing, the price of staff turnover is increasing. It is obvious that the use of artificial intelligence in people's lives are on increase, however, the question of the best combination of human creativity and data processing capabilities by artificial intelligence remains open. This article attempts to summarize the new experience in personnel management of modern organizations using digital technologies. Russia is also on the verge of changes in the economic sphere. The efficiency of the country's economics largely depends on the ability of Russian authorities and business structures to change according to the global trends. The authors focus on the practices in personnel management both in Russia and abroad. Also the article highlights position of different scientists that the development of HR analytics is complicated by the lack of analytical thinking on the part of HR specialists which leads to the negative consequences for both employees and HR specialists, and the organization as a whole. The author makes suggestion about the prospects of the artificial intelligence in personnel management in Russia, taking into account the existing restrictions for foreign software utilization, domestic software implementation according to the national specifics.