CULTURAL CONCEPTUALIZATIONS OF THE CHINESE RED- RELATED COLOR TERMS UNDER THE FRAME OF CULTURAL MODEL OF COLORS

This research attempts to study the cultural conceptualizations of red-related color terms in Chinese linguaculture, with data obtained from the contemporary East Asian Culture of China from Cultural Linguistic perspectives. The data of this research is obtained from the Beijing Language and Culture University Corpus Center (BLCU Corpus Center, BCC) Corpus (including newspapers-periodicals sub-corpus and the Weibo sub-corpus) and online database “Dictionary of Chinese Idioms”. This research proposes a concept of “Chinese Cultural Model of Colors”, and focuses on how the cluster of red-related cultural conceptualizations is organized and instantiated in a complex and hierarchical structure in Chinese context. A series of red-related Chinese cultural conceptualizations such as cultural metaphors and cultural schemas have been identified and instantiated with concrete examples from both synchronic and diachronic perspectives.

В данном исследовании авторы на основе данных, полученных с использованием подходов культурной лингвистики, на примере китайской культурной сферы предпринимают попытку к изучению культурной концептуализации терминов, имеющих отношение к красному цвету, в китайской языковой культуре.