21 век: фундаментальная наука и технологии.
CreateSpace.
2019.
P. 93-97
SYNTACTIC ASPECT IN THE EXPRESSIVE POTENTIAL OF ADVERTISING TEXTS IN GERMAN MAGAZINES
The article is devoted to the characteristic features of syntactic means in German advertising. The basic syntactic techniques of advertising that create special stylistic effects due to expressivity are considered.
Authors
Publisher
Jagiellonian University
Number of issue
9-1
Language
English
Pages
42-43
Status
Published
Year
2019
Organizations
- 1 Peoples' Friendship University of Russia
Keywords
advertisement; syntactic means; language means of the advertising text; advertising syntax
Date of creation
10.07.2024
Date of change
10.07.2024
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Проблемы экономики и юридической практики.
Общество с ограниченной ответственностью Издательский дом Юр-ВАК.
Vol. 15.
2019.
P. 224-227