NEW VALUES OF EMOTIVE LEXICON IN MODERN DISCOURSE

The purpose of the article is to analyze change of emotive value in lexical units of Russian language in modern discourse. To describe the studied material (lexical units)componential analysis (the analysis of value of lexical units), 2) questionnaire method 3) the method of observing of functioning of emotive lexical units in the texts extracted from The Russian National Corpus are used.The description in aspect of emotivity of twenty four lexical units was carried out step by step. The conclusion on attribution of a lexical unit to a word, expressing positive or negative value, was based on the results of the analysis of semantic data of given units in various linguistic dictionaries. This analysis shows that the selected lexical units can be estimated as emotive, showing positive attitude towards a subject of the speech in more than 50% of all cases.The questioning we have carried out allows understanding the way the native speakers understand emotivity of analyzed lexical units. The result of the questioning shows that the native speakers perceive more than 70% of the lexical units presented for the analysis as words with positive value. A semantic shift in understanding of emotive lexical units by the native speakers of Russian language can be observed.The reasons of semantic shift in meaning of some lexical units are connected with “stylistic enhancement” [1:183], which is shown in texts of The Russian National Corpus. Some lexical units possessing approving emotive value (by results of the analysis of dictionaries and questionnaires) are losing it in modern discourse, in the other lexical units change in the meaning of the word occurs under the influence on non-linguistic factors: a lexical unit obtains new cultural meaning. The steadiest against changes are words in which the emotivity in the same time is the basic meaning of the word.As the use of lexical units having positive or neutral value promotes effective speech interaction, and use of lexical units having negative connotation leads to inefficiency of communication, our research allows solving a range of problems of communication studies, linguocriminalistics and method of teaching Russian language.