CREATIVE TECHNOLOGIES IN LANGUAGE EDUCATION

This research gives the insight of creative technologies, a promising trend in science and pedagogy. Summarizing the findings of the latest research, the authors suggest that higher education be regarded from the point of view of creative discourse, by combining well known pedagogical techniques with the cutting-edge developments conventionally named as Creative Solution Technologies. The article is intended for practical application and helping the reader learn the practical skills with spoken and written, "internal" and public speech.The study presents the theoretical and practical basics of the communicative skill development. The speaker- and performer-focused cases were suggested; the core theoretical blocks needed for effective handling of text were described. The practical part suggests and discusses some creative tricks aimed at successful development of a linguistic identity: sign-oriented fixation of ideas, Active Chronotope, Classics and Contemporaries (interviews with the great man).