APPLICATION OF COMMUNICATION STRATEGIES IN BUSIBESS PRESENTATIONS

The article deals with a specific form of organizing and providing the information in the sphere of business, in particular, presentation. In the article the author focuses on a communication strategy - this is a term which unveils the principles of speech organizing from the viewpoint of rhetoric and pragmatics. The author, in the article, considers specific rhetorical techniques, which arrange these means so as to enhance the entire quality of a speech by expressing the key ideas and producing a certain logical or emotional effect on listeners. Basing on different goals of a speaker and bearing in mind the context of presentation, the differentiation on presentations' types is made which is also touched upon in this article. Exploring the peculiarities and types of presentation speeches, providing the rhetorical and linguistic analysis of several recent business speeches, using in their tern, methods such as contextual analysis, conversation analysis, paradigmatic analysis, lexical analysis, rhetorical criticism, the author reveals the ways in which meaning is conveyed by a speaker, what linguistic means may be used as elements of a communication strategy and how the speech goals are achieved.