Introduction. In connection with the change in the objectives of training of modern specialists it is necessary to change the methods and technologies of professional education, providing training of mobile, competitive specialists who can master the changing production and social technologies with the skills of self-education and commitment to professional development throughout working life. The methodology of the study. For professional educational organization to maintain its competitiveness it is necessary to take care of the quality of specialist training. Currently, there are a number of methods of competitiveness estimation; great part of them is designed to assess the competitiveness of goods. For educational services a limited number of methods for their calculations can be applied, which, moreover, possess certain drawbacks that hinder their practical use. The results of the study. The question of improving the system of professional training and employment of graduates is one of the major problems of modern vocational training educational institutions. Consideration. The creation of a modern system of social partnership in Russia is connected with the beginning of reforming of economy, its transition to a market economy and specifics of the regional educational policy. Conclusion. For vocational education system social partnership is a “natural form of existence in the market economy conditions”.