THE PECULARITIES OF TRANSLATIONAL TRANSFORMATIONS. BASED ON COMMERCIAL SLOGANS

This article represents a range of varieties that are used in adaptation of commercial slogans. It shows the most popular ways that help to save the sense and the attractiveness of the slogan.

Authors
Chernova A.A. 1
Conference proceedings
МНОГОМЕРНЫЕ МИРЫ МОЛОДОЙ НАУКИ
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
128-129
Status
Published
Year
2015
Organizations
  • 1 Peoples` Friendship University of Russia
Keywords
translation; adaptation; transformation; commercial; slogan
Date of creation
09.07.2024
Date of change
09.07.2024
Short link
https://repository.rudn.ru/en/records/article/record/143061/
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