МНОГОМЕРНЫЕ МИРЫ МОЛОДОЙ НАУКИ.
Российский университет дружбы народов (РУДН).
2015.
P. 113-121
THE PECULARITIES OF TRANSLATIONAL TRANSFORMATIONS. BASED ON COMMERCIAL SLOGANS
This article represents a range of varieties that are used in adaptation of commercial slogans. It shows the most popular ways that help to save the sense and the attractiveness of the slogan.
Authors
Conference proceedings
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
128-129
Status
Published
Year
2015
Organizations
- 1 Peoples` Friendship University of Russia
Keywords
translation; adaptation; transformation; commercial; slogan
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МНОГОМЕРНЫЕ МИРЫ МОЛОДОЙ НАУКИ.
Российский университет дружбы народов (РУДН).
2015.
P. 130-133