СОЦИАЛЬНАЯ ЭКОЛОГИЧЕСКАЯ РЕКЛАМА - НОВЫЕ СОЦИАЛЬНЫЕ ЦЕННОСТИ

В работе описана социальная экологическая реклама как инструмент создания новых социальных ценностей и предмет формирования экологического сознания.

SOCIAL ECOLOGICAL ADVERTISING FORMING NEW SOCIAL VALUES

The article describes the formation of ecological education of society through creation of social and economic advertising. Various approaches to increase of its efficiency are discussed and impact of social-and-ecological advertising on an individual conscience is categorized.

Authors
Kontareva I.A. 1
Conference proceedings
The Urgent Ecological and Environmental Management Problems: Proceedings of the XVIIth International Academic and Research Conference. Part 2. Actual environmental problems of the third millennium. Moscow, April 3, 2015
Publisher
РУДН
Language
English
Pages
106-108
Status
Published
Year
2015
Organizations
  • 1 Peoples' Friendship University of Russia
Date of creation
09.07.2024
Date of change
09.07.2024
Short link
https://repository.rudn.ru/en/records/article/record/142681/
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Kolmakov M.A.
The Urgent Ecological and Environmental Management Problems: Proceedings of the XVIIth International Academic and Research Conference. Part 2. Actual environmental problems of the third millennium. Moscow, April 3, 2015. РУДН. 2015. P. 104-106

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Kundayi O.H., Rodionova O.M.
The Urgent Ecological and Environmental Management Problems: Proceedings of the XVIIth International Academic and Research Conference. Part 2. Actual environmental problems of the third millennium. Moscow, April 3, 2015. РУДН. 2015. P. 116-120