LEXICAL INNOVATIONS IN RUSSIAN MEDIA TEXTS

The article deals with lexical innovations in Russian which had appeared due to convergence processes in lexis both in the English and Russian languages as a result of media space integration. Multiplicity and multilateralism of language innovations have determined a complex analysis approach and taking into consideration: language facts ipse sui; their formal structure; corresponding levels; semantic structure characteristics. The research has revealed two main active processes in modern Russian word-building: on the one hand, one may observe the synthesis of a few words making up a single contaminated complex, and as well rather often it's a complex to unite a few words and a morpheme or even a quasi-morpheme; on the other hand, word meaning represents a result of a certain division of a notion invariant elements.