Ambient Media Advertising Texts: Peculiarities of Composition

The subject of this article is the issue of creation the texts for Ambient media, their differences and advantages over conventional advertising.

Authors
Prangishvili Irene 1
Collection of articles
Young Scientist USA
Publisher
Lulu Press
Language
English
Pages
94-97
Status
Published
Year
2014
Organizations
  • 1 Peoples Friendship University of Russia
Keywords
ambient media; non-standard advertising; slogan; call; intriguing phrase; linguistic manipulation
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