Ambient Media Advertising Texts: Peculiarities of Composition

The subject of this article is the issue of creation the texts for Ambient media, their differences and advantages over conventional advertising.

Authors
Collection of articles
Publisher
Lulu Press
Language
English
Pages
94-97
Status
Published
Year
2014
Organizations
  • 1 Peoples Friendship University of Russia
Keywords
ambient media; non-standard advertising; slogan; call; intriguing phrase; linguistic manipulation
Date of creation
09.07.2024
Date of change
09.07.2024
Short link
https://repository.rudn.ru/en/records/article/record/134506/
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