PUBLIC RELATIONS DURING CORONA-CRISES: BANKING SPHERE

Communications in the digital space are the main platform for business, especially in a complicated epidemiological situation. The pandemic of COVID-19 and the following economic crisis have affected all spheres of life, including marketing and PR. Many companies have managed to turn this difficult situation into their advantage, due to their successful PR campaigns. This article is aimed to analyze the PR strategies of the most popular Russian banks in the conditions of crisis and pandemic.

Authors
Koshcheeva A.R. 1 , Redechkina A.A. 1
Conference proceedings
Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
143-148
Status
Published
Year
2022
Organizations
  • 1 Peoples' Friendship University of Russia (RUDN University)
Keywords
pr; banking sphere; economic crisis; pandemic; coronavirus
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