“BLACKPINK IN YOUR AREA”. COMMON MARKETING STRATEGIES OF YG ENTERTAINMENT

Theirs is currently an increasing interest in k-pop culture and their promotional methods. The article looks at marketing strategies to promote Korean pop group through their successes and experiences. The aim of the article is to identify the marketing moves and strategies used by Korean production companies. The material of the research is the group's YouTube videos and social network accounts of the group's members. During the research, 8 marketing strategies were identified and analyzed.