Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster.
Российский университет дружбы народов (РУДН).
2022.
P. 32-37
FEATURES OF PROMOTION OF NYX PROFESSIONAL MAKEUP
The article reveals the main features of the cosmetic brand NYX Professional Makeup in the conditions of the Internet and social networks. The aim of the research is to analyze the main promotional vehicles used by the company. The methods of research are descriptive and comparative. The novelty is connected with new methods used by the companies on the market to promote their goodwill. As a result, NYX is widely known in the Internet and its cooperation with many popular brands and bloggers. The results that were got from the research can be used in the following market specialists' work and in the PR-sphere.
Authors
Conference proceedings
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
37-43
Status
Published
Year
2022
Organizations
- 1 Peoples' Friendship University of Russia (RUDN University)
Keywords
promotion; brand; cooperation; marketing ploy; customers; slogan; selling; promotional platform
Date of creation
28.12.2023
Date of change
28.12.2023
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Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster.
Российский университет дружбы народов (РУДН).
2022.
P. 43-50