PROMOTIONAL STRUCTURE OF ZARA CLOTHING BRAND

This article analyzes the promotion strategy of the famous Spanish clothing brand Zara. The main information about the brand, the company's products and their main secrets of success are considered: from choosing a store location and window design to selecting models and designers.

Authors
Mullahmetova E.E. 1
Conference proceedings
Связи с общественностью как средство повышения узнаваемости марки = Public Relations as a Brand Awareness Booster
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
32-37
Status
Published
Year
2022
Organizations
  • 1 Peoples' Friendship University of Russia (RUDN University)
Keywords
public relations; promotion; clothing brand; just in time production
Date of creation
28.12.2023
Date of change
28.12.2023
Short link
https://repository.rudn.ru/en/records/article/record/100112/
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