MODELLING OF HUMAN BEHAVIOUR AS A TOOL OF ENHANCEMENT THE CONSUMER FOCUS OF SERVICE PROVIDERS ArticleKuryshova Y.S., Shcherbakova N.S., Sopilko N.Y., Bondarchuk N.V., Kubasova E.I., Dyatlova O.V.Journal of Advanced Research in Dynamical and Control Systems. Том 11. 2019. С. 960-968