DEVELOPMENT OF STUDENTS' INDIVIDUAL CREATIVITY IN HIGHER EDUCATION INSTITUTIONS: PROJECT BASED LEARNING Article Zhalalovna L.K., Shishov S.E., Rozhnova T.M., Rozhnova K.S., Polozhentseva I.V., Lobacheva L.P. REVISTA UNIVERSIDAD Y SOCIEDAD. UNIV CIENFUEGOS. Vol. 12. 2020. P. 380-384