CHANGING THE FUNCTIONS OF LANGUAGE IN THE MODERN LINGUISTIC PARADIGM: INFLUENCE OF VIRTUAL DISCOURSE Article Golubtsov S.A., Zelenskaya V.V., Luchinskaya E.N., Kanon I.A., Karabulatoya I.S., Kalkeeya K.R. Amazonia Investiga. Revista Amazonia Investiga. Vol. 8. 2019. P. 665-672