ROLE OF TRANSNATIONAL COMPANIES IN IMPLEMENTAION OF THE IMPORT PHASEOUT STRATEGY IN THE AGROINDUSTRIAL SECTOR ArticleZobov A.M., Degtereva E.A., Chernova V.Y., Starostin V.S., Golodova Z.G.Journal of Environmental Management and Tourism. Том 8. 2017. С. 612-619
SUSTAINABLE MARKETING COMMUNICATION STRATEGIES OF RUSSIAN COMPANIES UNDER THE IMPORT SUBSTITUTION POLICY ArticleChernova V.Y., Zobov A.M., Starostin V.S., Butkovskaya G.V.Entrepreneurship and Sustainability Issues. Том 5. 2017. С. 223-230
APPLICATION OF THE MARKETING STRATEGIES EXPERIENCE OF MULTINATIONAL CORPORATIONS TO MODERNIZE THE RUSSIAN INDUSTRY ArticleDegtereva E.A., Chernova V.Y., Heyfets B.A.Information (Japan). Том 20. 2017. С. 2313-2324
ROLE OF MNCS IN CHANGING PREFERENCES FOR FOOD CONSUMPTION IN RUSSIA UNDER IMPORT SUBSTITUTION ArticleChernova V.Yu., Starostin V.S., Butkovskaya G.V., Zobov A.M.European Research Studies Journal. Том 20. 2017. С. 158-166
E-COMMERCE DEVELOPMENT IN RUSSIA: TRENDS AND PROSPECTS ArticleStarostin V.S., Chernova V.Y.Journal of Internet Banking and Commerce. Том 21. 2016.
ANALYSIS OF KEY MARKETS FOR RUSSIAN WEAPONS AND MILITARY HARDWARE IN THE BRICS COUNTRIES ArticleDegtereva E.A., Moseikin Y.N., Chernova V.Y.Journal of Advanced Research in Law and Economics. Том 7. 2016. С. 1362-1373
ANALYSIS OF RUSSIAN RETAILERS’ COMMUNICATION STRATEGIES IN TERMS OF EXTERNAL CONSTRAINTS ArticleStarostin V.S., Chernova V.Y.Journal of Advanced Research in Law and Economics. Том 7. 2016. С. 630-646
EFFECTIVE FORMS AND MECHA-NISMS FOR SCIENTIFIC-INDUSTRIAL AND DISTRIBUTIVE COOPERATION OF RUSSIAN ECONOMY WITH BRICS STATES ArticleZobov A., Degtereva E., Chernova V.Journal of Comparative Asian Development. Том 15. 2016. С. 56-61
ANALYSIS OF APPROACHES TO TNCS' STRATEGY MANAGEMENT IN THE SOFT DRINKS MARKET IN TERMS OF CRISES ArticleStarostin V.S., Chernova V.Y.Information (Japan). Том 19. 2016. С. 4863-4874
SCIENTIFIC-INDUSTRIAL AND ECONOMIC COOPERATION BETWEEN RUSSIA AND BRICS STATES: PROPOSAL OF EFFECTIVE FORMS AND MECHANISM ArticleChernova V., Degtereva E., Zobov A.Journal of Comparative Asian Development. Том 15. 2016. С. 333-360
INNOVATIVE STRATEGIES OF TRANSNATIONAL COMPANIES AND SYNERGY EFFECT OF TECHNOLOGISATION ArticleZobov A.M., Degtereva E.A., Starostin V.S., Chernova V.Y.Indian Journal of Science and Technology. Том 9. 2016.
FACTORIAL ANALYSIS LIKE APPROACH TO ESTIMATE MARKETING STRATEGY OF TNC ON NARTD MARKET OF CIS ArticleZobov A., Degtereva E., Chernova V.International Business Management. 2016. С. 78-90
PRODUCT PERSONALIZATION AS A TOOL OF INDIVIDUALIZED MARKETING ArticleZobov A.M., Degtereva E.A., Starostin V.S., Chernova V.Y.Social Sciences (Pakistan). Том 11. 2016. С. 4469-4472