ICBS IN RUSSIA AND THE UNITED STATES: A PROMISING MEASUREMENT FOR CONSUMER BEHAVIOR? Article Dato-on M.C., Moustafaeva L. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015.
A PRELIMINARY TEST OF AN INDEX FOR INTERNATIONAL CONSUMER BEHAVIOR: RUSSIA AND THE UNITED STATES Article Dato-On M.C., Moustafaeva L. Journal of East-West Business. Vol. 10. 2004. P. 73-92