SYNTACTIC ASPECT IN THE EXPRESSIVE POTENTIAL OF ADVERTISING TEXTS IN GERMAN MAGAZINES

The article is devoted to the characteristic features of syntactic means in German advertising. The basic syntactic techniques of advertising that create special stylistic effects due to expressivity are considered.

Authors
Galkina E. 1
Journal
International Independent Scientific Journal​
Publisher
Jagiellonian University
Issue number
9-1
Language
English
Pages
42-43
State
Published
Year
2019
Organizations
  • 1 Peoples' Friendship University of Russia
Keywords
advertisement; syntactic means; language means of the advertising text; advertising syntax
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