Drug Promotion of Egyptian and Foreign Companies in Egypt

Egyptian pharmaceuticals market has an important economic situation and has its own conditions and features. Pharmaceutical companies use different promotional tools to promote drugs. Both mass communications and personnel communications are utilized as direct or indirect communication channels with customers and consumers to promote drugs. We surveyed 85 companies in Egyptian pharmaceutical market to investigate usage of promotional tools. In Egypt, the number of pharmaceutical companies from USA and the European countries is higher than the number of pharmaceutical companies from the Arabic countries. Foreign companies' average age is higher than Egyptian companies'. Egyptian and foreign companies have different characteristics. These differences have an effect on their usage of promotional tools.