Гендерные стереотипы в рекламе: постановка проблемы и основные концепции

GENDER PATTERNS IN ADVERTISING: MAIN CONCEPTS AND PROBLEMS

The article covers some issues of the social communication of gender in advertising and analyzes the main tendencies and specific features of gender patterns in advertising. The study of the correlation between the stereotypical gender role portrayals in advertising and gender roles in the society touches upon some problems of the advertising and society interection.