Transformation of the service industry in digital economy

Digital economy affects all aspects of human life, causing significant changes in the business environment for companies, reducing the effectiveness of traditional forms and methods of managing business and at the same time providing new opportunities for development in modern conditions. The future in competition of companies in service industry will be determined by new organizational mechanisms of connecting the possibilities of digital technologies and human creativity. The article shows the impact of digitalization on the activities of companies in service industry and the inevitability of business transformation based on digital technologies; the possibilities for creating new business models of companies' activities; the mechanisms of service model of business, sharing economy, which provide new dividends for business in service industry.