STRATEGIC MANAGEMENT IN A GLOBAL CHANGE ENVIRONMENT: ASSESSING THE EFFECTIVENESS OF COMPANY STRATEGY AND WAYS TO IMPROVE IT (STARBUCKS COMPANY CASE)

The article explores the significance of strategic management in today's global environment, where companies face constant change and the need to adapt to it. The topic looks at how Starbucks' strategy effectiveness has been assessed, including financial performance, customer growth, satisfaction, sustainability and productivity. The author also explores ways to improve strategy effectiveness, which involves adopting one or more growth, development or competitive strategies. Finally, the author concludes that it is important to continually review and adjust company strategy in the face of global change.