FEATURES OF INTERNATIONAL LEGAL REGULATION OF FRANCHISING AND COMMERCIAL CONCESSION CONTRACTS

The article is devoted to theoretical and practical problems of foreign economic relations in the field of the use of trademarks, service marks, commercial designations, production secret (know-how), as well as other exclusive rights. The development of production and trade relations presupposes stable and promising foreign economic relations that strengthen the position in the selected market. Properly organized production is not enough to promote the product, the service provided and the work performed. It is necessary to establish sales that allow you to get the most positive result. In commercial international practice, in this regard, contracts are of great importance, the subject of which are “brands” important for commerce, production methods, organization of services and work processes. An important place here is occupied by franchising and commercial concession agreements.