Intercultural Communication and Dialogue of Ethnic Cultures in the Context of Digitalization of Society

The article examines the influence of cross-cultural communication tools, especially digital technologies, on the dialogue of ethnic cultures, and it analyzes the ethnopolitical concepts of multiculturalism and ethnopluralism. Using the concepts of U. Kimlik, Ch. Kukutas as an example, an attempt is made to identify the philosophical foundations on which multiculturalism strategies are based. When considering the concepts of ethnopluralism, the philosophical basis of which is the axioms of the free society of P. Feyerabend, the questions that need to be resolved are revealed. The article considers the prospects for the impact of the digital revolution on culture and its ethnic components through the study of the levels of interaction between ethnic identity and digitalization of society. The dialogue of ethnic cultures is analyzed from the point of view of information flow. It is concluded that the strategy of multiculturalism in a digital society is losing ground and giving way to ethnopluralism.