To prevent a decrease in the competitiveness of Russian manufacturers of dairy equipment, it is proposed to transform the business model of interaction between market participants in the domestic mechanical engineering based on the introduction of a digital e-commerce platform, which will allow all suppliers and potential customers to be brought together into one network. The development of the first specialized digital platform will contribute to the development of the domestic market for food processing equipment, reduce the dependence of Russian dairy producers on foreign equipment suppliers, and, thereby, increase the country’s technological security in the face of sanctions. The introduction of a digital platform will allow for continuous monitoring of the real technological state of the dairy industry and dairy machine-building enterprises. The article reflects the perspectives of industry participants in the implementation of industry-specific e-commerce, namely the rights and obligations, interactions, regulation, and benefits depending on the role represented. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.