NEW MEDIA AS A FACTOR OF THE DEVELOPMENT OF UNIVERSITY STUDENTS' PROFESSIONAL VALUES IN THE GLOBALIZATION CONTEXT

In the present-day globalized world new media with their distinctive features have brought human society to a highly interconnected and complex level, penetrating and dissolving human boundaries and influencing the way we live, think and behave. The cyberspace formed by the new media allows people to generate virtual experience and reality. Moreover, it effectuates the free alteration of one's gender, appearance, ideology, occupation, personal and professional needs and values ([1]). Our research focuses on the discussion of the relationship between the new media environment and university students' perception of their professional values in the modern conditions of globalization. In fact, the globalization of young individuals' culture, ideology and lifestyle has become a conceptual magnet attracting research and theorizing efforts from a variety of disciplines and interdisciplinary formations such as psychology, political science, cultural, communication and media studies, cognitive linguistics, journalism and sociology. Multiple studies as well as our own findings show that many young people today see the meaning of life in interesting work, in their welfare, in the humanization of social relations and in building a truly democratic state, whose activities would be aimed at creating conditions for the harmonious development of a man ([2]). The formation of new media community that crosses all the boundaries of human society definitely challenges the way young individuals perceive their common life principles and professional values. And this community is also able to affect young people's professional consciousness and its key psychological mechanisms - goal-setting, professional reflection and professional self-concept - as it is stated in this paper below.