Strategic Design as an Effective Tool for Managing Digital Development of a Company

This article is devoted to a new strategic management tool—strategic design. Modern conditions with rapidly changing technologies and consumer preferences, changing supply chains, emerging new markets, products, and new product safety requirements require the enterprise management strategy development to have adequate modern tools as well. The authors prove that such a tool can be a strategic design, which is based on design thinking and in-depth comprehensive analytics. It is analytics, as well as tracking the current and future customer needs, that allows the company to increase its competitiveness in both existing and new markets, including digital ones. This paper discusses strategic design stages preceding the development of a digital development strategy for a company.

Language
English
Pages
219-225
Status
Published
Volume
227
Year
2021
Organizations
  • 1 Peoples’ Friendship|University of Russia|RUDN University
Keywords
digital development; roadmap; strategic design; strategic management
Date of creation
16.12.2021
Date of change
16.12.2021
Short link
https://repository.rudn.ru/en/records/article/record/81383/
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