В данной работе проводится эмпирическое исследование связи между структурой капитала и конкурентоспособностью товара на рынке. В соответствии с принципами модели Матрицы БКГ, кластерный анализ был использован для исследования конкурентного состояния рынка в каждой отрасли в России. Эмпирический анализ был проведен путем установления модели совместного уравнения между конкурентоспособностью товара на рынке и структурой капитала фирмы, используя метод обыкновенных наименьших квадратов (OTS).
Subject/theme:This paper is an empirical study between capital structure and product competitiveness in the market. Goals/objectives:There is a reciprocal causal relationship between product competitiveness in the market and the capital structure of the firm. Methodology:In line with the principles of the BCG Matrix model, cluster analysis has been used to investigate the competitive state of the market in each industry in Russia.An empirical analysis has been conducted by establishing a joint equation model between product market competitiveness and firm capital structure using the ordinary least squares (OTS) method. Results/conclusions:State-owned firms have higher product competitiveness in the market than private enterprises; although there is a positive correlation between firm capital structure and product competitiveness in the market, but the degree of mutual influence is different,increasing product competitiveness in the market has a clear impact on increasing debt levels.When determining its financial strategy, a firm should consider the important factor that product competitiveness in the market.