Web2.0 concept as its main driver of Contemporary Education cyberspace

The author examines the new competencies of the higher school teacher as key factors in the changing educational space. The article reveals the innovative methods of the teacher's activity, in practice realizing the concept of WEB 2.0, acting in the form of one of the core components of the media competence of the modern teacher. The teacher's work with media texts presupposes the formation of new management techniques with the aim of quickly creating an original information product for its further placement in different media environments and focusing the attention of the target audience. The expansion of modern creolized texts, based on verbal, iconic and auditory elements, became possible, thanks to the previous systems of mass media communication. Along with the increased interest in the world of communication, the educator has a special responsibility: it is necessary to maintain and develop a culture of understanding the relationship between the current system of mass media and the previous ones. The article focuses on the analysis of the problems of interrelation between the communication culture and the genesis of society, media education as an important component of Russia's modernization, the role of the teacher in the formation of a modern educational environment.