The relevance of this article is to study new principles of work and interaction with staff. Currently, there is a transformation of labour relations. All these forces employers to actively search for talented employees inside and outside their companies, and then ensure their development and worthy use in solving priority business tasks. There is a need for system personnel management. The aim of the research is to explore ways to manage successful effective employees in information technology companies as an approach to human resources management. Research methods: as a research method, the questionnaire method was used to analyse the organization of the employee management system in Russian companies related to information technology. Research results: the article examines the experience of applying the concept of personnel management in IT companies. The novelty and originality of the research lies in the fact that for the first time the system of personnel management in the field of information technology was studied. It is shown that being an actively developing field related to information technologies - it is constantly in need of personnel. It is determined that not all employees of information technology companies are highly qualified, which may be due to the high demand for labour resources. It is revealed that the activities carried out in almost all companies include staff motivation and the formation of a remuneration system (compensation and incentives); recruitment; evaluation of company personnel; training management. It is determined that the need for changes may be due to such factors as changing the company’s work profile, the arrival of a new boss, setting new tasks for the HR Department. It is revealed that representatives of companies see the need to make changes in the company’s motivation in the remuneration system, training and development of personnel, career management and performance management, creating an effective team and evaluating personnel. It is shown that the system of motivation of ordinary employees and successful employees does not differ critically in most companies. They are motivated by additional payments (bonuses) and gratitude for the work done. It is determined that the motivating factors are corporate sports, individual types of incentives, additional payments for work experience. It is shown that the main motives for work from the point of view of employees are decent and guaranteed financial remuneration, the presence of certain job responsibilities and clear company policy, as well as the presence of diversity in work and interest in it. Practical significance: the data Obtained in this work can be used in marketing, management, Economics, personnel management, management psychology. © Faculty of Education. University of Alicante.